Archie Ringconada

Manila, Philippines

Archie Ringconada

Website Builder & Manager · AI Automation Specialist

Also a Social Media Manager & Graphic Designer

I create and manage websites, automate the work behind the scenes, and help businesses grow their online presence through social media, paid ads and design.

Get in touch See the results
Portrait of Archie Ringconada

About

I started in customer-facing roles, where clear communication and attention to detail were essential. Today I create and manage websites, automate operations, and run social media and paid ads.

  1. 1

    Customer-facing roles

    Clear communication, organisation and attention to detail.

  2. 2

    Outreach & digital support

    Managing online profiles and communications across platforms.

  3. 3

    Content & marketing

    Creating visual content and updating digital materials.

  4. Now

    Websites, automation & social

    Everything below, end to end.

Websites

Create, manage and improve business websites.

AI automation

Fixing real problems with n8n and AI-assisted development: site speed, stock accuracy, clean analytics.

Social & paid ads

Content, LinkedIn Ads (plus Meta and Google Ads basics), community and data-backed reporting.

Pillar 1

Websites, AI Automation & Technical Operations

Hands-on AI automation and technical operations for real client systems, using tools like n8n, Claude Code, and workflow automation platforms. Here's real, measured work from current client projects.

−92%Less freezing on phones
534–586s → 1–1.3sCart refresh, minutes to about a second
160/160Website stock matches the sheet
99.9% → 55.7%Real engagement, bots removed

Website creation & management

I create websites, including WordPress and WooCommerce stores built with Elementor, and look after them day to day: speed and performance fixes, stock and product updates, analytics and tracking, blog posting and content updates, and keeping everything running reliably.

Tools used

    Finding the cause of a months-long server slowdown

      One pointless background request was slowing the whole store. Removing it brought the cart back to about a second, with no hosting upgrade.

      Cart refresh requestBefore534–586sAfter1–1.3s

      No hosting upgrade needed

      The challenge & what I did

      Challenge: Server load high since early September; pages took up to 5.7s to start loading when not cached.

      What I did: Diagnosed with the hosting provider, traced a hanging cart-refresh request to one plugin sending a pointless tracking ping on nearly every page view, and removed it with a small reversible fix.

      Making product pages usable on a phone

        Product pages no longer freeze on phones: the freeze dropped from about 4.6 seconds to 0.36 seconds.

        Total blocking timeBefore4,590msAfter360ms
        JS execution timeBefore9.4sAfter2.2s
        Page weightBefore9.4MBAfter6.7MB
        Performance score
        30
        Before
        49
        After
        The challenge & what I did

        Challenge: Product pages froze for 4.6s on mobile; ~1.2MB of unused JavaScript loading.

        What I did: Removed unused scripts on product pages only, with a full check that nothing else broke (checkout, add-to-cart, analytics events) before going live.

        Stock sync automation + back-in-stock waiting list

          When the owner updates stock in Airtable, the website now updates by itself, so nothing oversells or gets hidden by mistake.

            29products corrected on first run
            168/172then 160/160 matching, zero differences
            Everyautomated run has succeeded since launch
            The challenge & what I did

            Challenge: Owner updated quantities in Airtable but nothing pushed to the website — risk of overselling or wrongly hiding products.

            What I did: Built an automatic push (Airtable edit → Boost.space/Make → WooCommerce update), tested end to end, and added a back-in-stock waitlist with automatic discount codes.

            Making analytics numbers trustworthy

              The reports were counting bots as visitors, so engagement looked far better than it was. Now they show real customers.

              Engagement rateBefore99.9%After55.7%
              ~51%
              of sessions were overseas bots

              Reporting now leads with real Australian sessions and orders (64.6% engagement for real Australian traffic).

              The challenge & what I did

              Challenge: Reports looked healthy but were misleading — 99.9% engagement included large bot traffic.

              What I did: Cleaned up tracked events, found ~51% of sessions were overseas bots, rebuilt reporting to lead with real (Australian) sessions and orders, and root-caused a broken tracker to an exact one-hour window.

              Website work — Garden Nursery Products

              Garden Nursery Products homepage: pro-grade lawn and garden products delivered across Australia, with featured product and trusted brands
              Garden Nursery Products — website homepage.
              Garden Nursery Products website: product shop page, free Lawn Buyers Guide newsletter sign-up, and site footer
              Garden Nursery Products — website pages: product shop, newsletter sign-up with a free Lawn Buyers Guide, and site footer.

              Pillar 2

              Social Media, Paid Advertising & Graphic Design

              LinkedIn Ads campaign results

              $36K+ in managed ad spend · Full-funnel campaigns (awareness → consideration → conversion)

              Impressions
              524K+
              Video views
              205K+
              Clicks
              9.4K@ $1.99 CPC
              Website visits
              8.1K
              Leads generated
              56

              Services

              • Social Media Management & Scheduling (Facebook, Instagram, LinkedIn, TikTok)
              • Paid Social Advertising — LinkedIn Ads (hands-on); working knowledge of Meta Ads Manager and Google Ads
              • Performance Tracking & Reporting
              • Community Engagement & Inbox Management
              • Social Media Content Strategy
              • Content Creation & Copywriting
              • Video & Reel Editing for Social Media
              • Graphic Design (Canva) & Campaign Graphics
              • Newsletter & Email Marketing
              • GoHighLevel Workflow Automation
              • Website Blog Posting & Content Updates

              Work samples

              Brand & campaign work

              SkinMasterclass brand campaign samples: social screenshots, marketing kit, banner template
              SkinMasterclass — brand campaign samples: social posts, marketing kit, banner template.
              NOMAD brand book samples
              NOMAD brand book — assortment and channel strategy, launch video, B2B ad, website analytics, blazer campaign. Team project — Orange Branding
              Social & Co brand identity: logo, color system, mockups
              Social & Co — brand identity: logo, color system, mockups. Team project
              Orange Branding corporate materials
              Orange Branding corporate materials — cross-border e-commerce guides, brand activation, exhibition activation. Contributed as part of the Orange Branding team
              China e-commerce and medical-device B2B event materials
              China e-commerce / medical-device B2B event materials. Team project — Orange Branding

              Content & copy

              Writing Samples

              Email newsletters and blog articles for Garden Nursery Products, an e-commerce brand. Tap an image to enlarge it.

              • Email newsletters
              • Blog articles
              • E-commerce
              • Product-focused copy
              Three Garden Nursery Products email newsletters: Make Watering Count, spray failures come down to coverage and timing, and spray day starts before the spray
              Email newsletters for Garden Nursery Products: “Make Watering Count”, “Most spray failures come down to coverage and timing, not the product”, and “Spray day starts before the spray”.
              Blog article 'Autumn Lawn Prep, 10 Minutes A Week' for Garden Nursery Products: blog card and article page
              Blog article — “Autumn Lawn Prep, 10 Minutes A Week” for Garden Nursery Products (27 February 2026).

              Tools & Programs

              The tools and programs I'm familiar with, grouped by what they're used for.

              Currently building: n8n, Zapier, OpenAI/Claude APIs

              Client Work

              Garden Nursery Products

              Ongoing
              • Social Media
              • Website
              • E-commerce
              • AI Automation

              Managing day-to-day operations and technical projects for an Australian family-run garden and lawn products retailer (~170 products, ships Australia-wide). Work has included diagnosing and fixing a months-long server slowdown, cutting mobile page load blocking time by 92%, building an automated stock sync between the owner's inventory sheet and the live store, and correcting analytics reporting that had been overstated by bot traffic.

              SkinMasterclass

              Marketing Manager & Accounts Relationship Manager

              2024–Present
              • Education brand
              • Social Media
              • Content

              Running social media strategy and content across LinkedIn, Facebook, and Instagram, including campaign management, content creation, and client relationship management for the brand's marketing and accounts.

              Orange Branding

              Marketing Specialist / Social Media Manager

              Contributed to social media campaign management, content creation, and brand marketing as part of the Orange Branding team, supporting client brand work including cross-border e-commerce and B2B brand activation projects.

              How we'll work together

              My process for social media and paid ads: a clear first 15 days, then monthly reporting that repeats.

              1Set upDays 1–8

              1. Day 1

                Kickoff & access

                Align on goals, audience, brand voice and KPIs; set up account and ad-platform access.

              2. Day 7

                Audit & strategy

                Review current channels and past performance, then map the content and paid-ads strategy.

              3. Day 8

                Content calendar

                Build the posting schedule and creative plan across Facebook, Instagram, LinkedIn and TikTok.

              2LaunchDays 10–15

              1. Day 10

                Content & ad creative

                Produce posts, reels and ad creatives ready to publish.

              2. Day 10–12

                Go live

                Publish scheduled content and launch paid social campaigns.

              3. Day 15

                Community engagement

                Daily monitoring: responding to comments and messages, building engagement.

              3Every monthOngoing

              1. Monthly

                Reporting & optimisation

                Track metrics, report on results and refine the strategy, repeating every month.

              Resume

              My experience, skills and results in one document.

              Download resume (PDF)

              Contact

              Have a project or a role in mind? Send a message and I'll get back to you.